C. Costello. (2015). Digital Footprint [Image]. A small to medium size business owner will often go into business, without really understanding how to market and grow themselves from a digital perspective. A Salon owner opens a business because they are licensed to cut and style hair and want to do it in their own environment. A Chiropractor opens his own practice and manages it. Often times, these small business owners open up because they are good at what they do. However, in today's marketplace, it's not as simple as renting a place, setting it up, opening the doors and the people will come. Even in these two scenarios above, where there is no online need to run their business, there is now an online need to have and build a digital footprint. About two decades ago, it was good enough to simply start up a web page so people could search and find you. However, now every business has a web page, and there are literally hundreds to thousands of web results when someone d...